25% of women only wear one tenth of all the clothes they own, a new study by www.MyCelebrityFashion.co.uk of 1,623 women aged 18-30 has shown.
Almost all of the respondents claimed to have something in their wardrobe that they hadn’t even taken the label off of and 79% have bought something in the past that they knew they would never wear. Of the women who wore less than half of their wardrobe, the main reason was habit, with 53% admitting that they were stuck in a rut when it came to being adventurous with their style.84% confessed to keeping hold of clothes that were too small for them, in the hope that they could wear them again one day and 46% said that they had something in their wardrobe that was 10 years old, that they thought might come back into fashion one day.
MyCelebrityFashion also found that only 8% of the women who took part in the research claimed to wear all the clothes they owned, but 3 in 5 said they had duplicate items in their wardrobe, such as two pairs of the same jeans. 67% quite fancy the idea of a capsule wardrobe, an idea which has been made more popular by Gok Wan, which involves owning around 20 key pieces which can be mixed and matched to make up multiple outfits and looks.
1 in 3 women, 33%, said they were unhappy with their style, whilst more than half said it was primarily their financial situation that prevented them from getting the look they wanted.
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