Anita Dongre Red Back Dress
Mumbai, September 17, 2010: Anita Dongre, established Indian designer, showcased her two signature labels at the Lakme Fashion Week, Winter Festive – 2010.The collection named as “A tale of two cities“ show cased approximately 40 different styles on the ramp having a blend of her signature brands ANITA DONGRE – TIMELESS & ANITA DONGRE – IINTERPRET. The overall look of the show was incredibly western contemporary and the styles were highlighted with exquisite and specially created exotic traditional silver jewellery by none other than the jewelers of Royalty from Rajasthan, AMRAPALI.
Model in Anita Dongre
The styles were accessorized by Catwalk, India’s pioneering fashion forward footwear brand. Also, present for show were some of the eminent personalities from bollywood like Mallika Sherawat, Eesha Koppikar, Tisca Chopra, Sunidhi Chouhan along with Gurinder Chadda, Lucky Morani, Namrata Shroff, Dipannita Sharma and Vidya Malvade.
Hollywood Returned, Mallika Sherawat (L) with Anita Dongre at LFW
Film Director Gurinder Chadha and husband at Anita Dongre show at LFW
Inspired by the traditional Rajasthan village woman, the show commenced with Anita’s prêt label IINTERPRET Taking the exclusive journey to Jaipur one step forward, the next brand to revisit Jaipur was ANITA DONGRE – TIMELESS; which delves into the heritage of Indian textiles and puts together traditional weaves and skills from master weavers all over the country to create styles that are classic, feminine and truly eternal. The use of organic cotton, vegetable dyes and hand block prints not only make the garment easy and non-hazardous for the skin but are equally stylish and glamorous to be worn for a wedding or any such occasions.
The traditional silver zardozi work along with Mughal mukaish and gotta make the styles time-honored and truly timeless. The Lakme Fashion Week 2010 Timeless collection comprised of a range of Ghagras, Chudidars and elegant sarees. The colour palette consists of deeper tones of Brick Red, Indigo Blue and Black. Making the collection more conventional, was the exquisite silver jewellery inspired by a traditional Rajasthan woman by Amrapali.
In Anita’s words
“While creating this collection I have specifically kept the Anita Dongre client in mind, who is a modern woman who loves her dresses and looks forward to wear both the contemporary and conventional styles with equal ease and élan”.
