December, 2009

During their prime, the presence of massive hand painted billboards outside cinema theater halls delivered an unforgettable visual treat, pushing the definition of Bollwood film poster art beyond advertising, and metamorphosing it into a cultural icon instead. With the new generation of artists not seeing value in picking up the trade, this magical art form is now at risk of being thrown into oblivion forever.

Mumbai based Fashion label Indian Hippy aims to change that and bring the old back in vogue. In december 2009 it announced the launch of its innovative line of exclusive fashion and lifestyle products. The art remains the same - only the canvas reduced from posters and giant billboards to fashion and lifestyle products. Bollywood film poster artists of yesteryear’s who have invested several months of effort into perfecting the painstaking process of hand painting film poster designs on small products such as wallets, belts, clutch purses and handbags.

25% of women only wear one tenth of all the clothes they own, a new study by www.MyCelebrityFashion.co.uk of 1,623 women aged 18-30 has shown.

Almost all of the respondents claimed to have something in their wardrobe that they hadn’t even taken the label off of and 79% have bought something in the past that they knew they would never wear. Of the women who wore less than half of their wardrobe, the main reason was habit, with 53% admitting that they were stuck in a rut when it came to being adventurous with their style.84% confessed to keeping hold of clothes that were too small for them, in the hope that they could wear them again one day and 46% said that they had something in their wardrobe that was 10 years old, that they thought might come back into fashion one day.

MyCelebrityFashion also found that only 8% of the women who took part in the research claimed to wear all the clothes they owned, but 3 in 5 said they had duplicate items in their wardrobe, such as two pairs of the same jeans. 67% quite fancy the idea of a capsule wardrobe, an idea which has been made more popular by Gok Wan, which involves owning around 20 key pieces which can be mixed and matched to make up multiple outfits and looks.

1 in 3 women, 33%, said they were unhappy with their style, whilst more than half said it was primarily their financial situation that prevented them from getting the look they wanted.