During their prime, the presence of massive hand painted billboards outside cinema theater halls delivered an unforgettable visual treat, pushing the definition of Bollwood film poster art beyond advertising, and metamorphosing it into a cultural icon instead. With the new generation of artists not seeing value in picking up the trade, this magical art form is now at risk of being thrown into oblivion forever.
Hand Painted belt featuring posters of blockbuster Bollywood movies
Hand painted clutch purse with the poster of film Mother India
Mumbai based Fashion label Indian Hippy aims to change that and bring the old back in vogue. In december 2009 it announced the launch of its innovative line of exclusive fashion and lifestyle products. The art remains the same - only the canvas reduced from posters and giant billboards to fashion and lifestyle products. Bollywood film poster artists of yesteryear’s who have invested several months of effort into perfecting the painstaking process of hand painting film poster designs on small products such as wallets, belts, clutch purses and handbags.
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I googled Indian Hippy and came across their website: http://www.Hippy.in … the products seem pretty cool but are they selling in some stores or only online?
hello i am interested in knowing if they have a website or something. From where can I get more detailed info on their products?